Designing Investment Clarity.

Martin Capital is a locally owned investment company with deep ties to the Eugene, Oregon area. The owners wanted their new business to lean into that connection.

Brand Creation

Sometimes with a startup, the owners have no idea where they want to take the brand. Thankfully, the owners at Martin had a vision in mind and gave me some starting points. They had grown up in Eugene and attended U of O, so I tapped into that connection with architectural imagery from campus and old photos from the Oregon Historical Society. The logo uses blue and green - which color theory will tell you are colors associated with stability, calm, and growth. The font choice even mimics doric columns, suggesting longevity and even more stability.